Before signing a contract, the seller and the real estate professional must discuss a variety of issues. The seller’s most critical concerns are usually the selling price of the property and the net amount he or she can expect to receive from the sale. Real Estate companies have several professional tools available to provide information about a property’s value and to calculate the proceeds from a sale. It is important to understand the elements that go into the sale of your property and factors that are in your control and those that cannot be changed.
For more information on selling your home, contact CasaUSA Real Estate Network. We strive to provide you with the value you deserve and work hard to earn your business today, tomorrow and beyond.

Elements of a Sale

Pricing Strategy
Your property has different values to different people, but the market is what determines the price you obtain. For this reason, a Comparative Market Analysis (CMA) should be done, which compares your property to similar properties available or recently sold in your area. Although a CMA is not viewed as a formal appraisal, many of the appraiser’s methods and techniques in arriving at a reasonable value range are used to obtain the CMA. If no adequate comparisons can be made or if the property in unique in some way, you may wish to pay a professional appraiser conduct a detailed, formal estimate of the property’s value. In most situations, the real estate professional’s sense of the local market and in-depth knowledge of properties in the neighborhood are quite satisfactory in determining home value. Thus, the CMA is vital to assisting you in setting the correct listing price for your property and generating the largest pool of potential buyers along with strong qualified offers quickly.

While it is the property owner’s privilege to set whatever listing price he or she chooses. Below are some considerations on price:

• High Price = Few Potential Buyers

The higher the asking price is, the lower the percentage of buyers who will be interested in purchasing it.

• Fair Market Value = Highest # of Potential Buyers at Maximum Price

We strive to price properties in the range of actual fair market value in order to attract the largest number of potential buyers at the maximum selling price for your home. Your CasaUSA Realtor will determine this price through a comprehensive Comparative Market Analysis (CMA) customized for your property.

• Low Price = Many Potential Buyers

As the asking price declines, the home is perceived to be undervalued and the number of potential buyers increases as does the selling price for you.

For more information on pricing your home, contact CasaUSA Real Estate Network. We strive to provide you with the value you deserve and will work hard to earn your business.

Marketing Strategy
In today’s competitive marketplace, properties properly marketed sell faster and for more money. Once the correct price is established, a comprehensive marketing campaign should be launched. Research shows that 70% of potential home buyers are searching for homes online so internet exposure is key. Other marketing components may include print publications, direct mail, outdoor, open house marketing and even broadcast advertising.

For more information on marketing your home, contact CasaUSA Real Estate Network. We strive to provide you with the value you deserve and work hard to earn your business today, tomorrow and beyond.

Contract Terms
In real estate, finding a buyer is only part of the challenge. Keeping a deal together and executing it is the real key. Your team of professionals including your realtor, financier, appraiser, inspector and attorney can be of great assistance.

For more information on contract terms in general, contact CasaUSA Real Estate Network. We strive to provide you with the value you deserve and work hard to earn your business today, tomorrow and beyond.

Property Condition
Another factor in attracting the widest possible audience and generating the best possible offer on your property quickly is appeal. A few simple reminders

• Entry: Keep it clean, warm and inviting
• View: Clean your windows and open your curtains/blinds
• Surroundings: Refresh paint if needed
• Furnishings: Remove clutter, keep it simple
• Storage: Remove excess items
• Bathrooms & Kitchen: Keep them spotless and fresh
• Miscellaneous: Fix small items and keep the lights on

Market Conditions
There are various factors that affect market conditions including interest rates, loan programs, property inventory, economic factors and consumer confidence to name a few.

For more information on the affects of market conditions, contact CasaUSA Real Estate Network. We strive to provide you with the value you deserve and work hard to earn your business today, tomorrow and beyond.

Property Location
Location is key and is the one element we cannot change or control.

For more information, contact CasaUSA Real Estate Network. We strive to provide you with the value you deserve and work hard to earn your business today, tomorrow and beyond.